NextGen FMC Dealer
Enhancing the dealership website offers Ford dealers a more substantial and impactful user experience.
About The Client
The NextGen FMC Dealer platform is part of Ford’s ongoing efforts to integrate modern technology and digital solutions into its dealership operations to better meet the needs of both the dealers and their customers. It signifies an upgrade or evolution from previous systems, offering enhanced features, a more user-friendly interface, and greater integration with other digital tools and platforms used by Ford.
My Role
Design Director overseeing (3) UX/UI Designers, (2) Copywriters, (1) Editor, and (1) Business Analyst
Over $10 Million Engagement Revenue
Challenge + Opportunity
The development of the NextGen FMC Dealer platform presented a unique challenge: to create a system that allows for extensive component customization while maintaining strict adherence to design principles. This endeavor was crucial in meeting the diverse needs of users nationwide, spanning sales, service, parts, and finance teams. The opportunity here lies in revolutionizing the way Ford dealerships operate, providing a unified, adaptable tool that enhances efficiency and user experience across all facets of dealership operations.
Solution Highlights
We took a step back to create a new site that was built from the ground up to allow authors the ability for component customization while staying true to the design guidelines. This was driven by function, utility, defining a simplified experience and a streamlined layout for dealers.
Key Benefits
Authors have the ability for component customization. Dealers can customize their preferences and site experience. Site is more stable and offers mobile capabilities. Search is front and center.
