me

Hello

I’m an accomplished Director with over 19 years of professional experience in interaction design, user centered experience design, brand development, videography, and digital marketing. I coach teams while delivering high quality work on time and under budget while developing important skills such as collaboration, presentation, strategy, facilitation and leadership.

My way of working isn’t simply about offering a service to clients with whom I work with, but to go beyond their initial needs by bringing ideas, an aesthetic, and a product that cannot be ignored.

Feel free to contact me by email here.

DIGITAL MEDIA

Manage, direct, produce, and oversee distribution of media promotions, marketing and video. Ability to curate and source appropriate content for video projects.

WEB DESIGN

Shaping usability around a concept—from information architecture, to wireframes (focusing on UI/UX design), to finished designs, to iteration based on user testing.

BRANDING

Ensures that the brand look and feel is apparent across all assets developed. Hands-on direction and creative interpretation through finished and executed design.

CREATIVE DIRECTION

Proven ability to delegate, motivate, and manage an in-house staff of graphic designers and copywriters while managing multiple outside creative resources.

CASE STUDIES

Cedars Sinai

Repositioning a Recognized Healthcare Leader with a Consumer-Centric Website and App

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Hyundai AI

Created a natural way for users to ask questions by having AI present at all touchpoints

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Ford

Enhancing the dealership website offers Ford dealers a more substantial and impactful user experience.

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Johnson & Johnson

Solution for clinical data review and cleaning that ensures the safety and efficacy of its clinical trials.

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PORTFOLIO WORK